Do You Know…?

Q. What should be your first step when planning for a sign and its design?
A. It is wise to first check with your city or township to determine the sign criteria for your location. They can tell you the allowable size, height, location and other pertinent information relative to your sign.

Q. Why should I use a logo on my sign?
A. Using an effective logo or trademark not only makes your sign more eye-catching and interesting, but it also promotes its ability to convey your message.

Q. Why is good sign design so important?
A. A properly designed and constructed sign will ensure three important functions are accomplished:
1. Attracts the view’r attention.
2. Makes message easy to read and understand.
3. Projects a positive image.

Q. Why is image so important to my business?
A. Studies show that people form opinions and lasting impressions from what they first see in just a few moments. Projecting a positive image with your sign and throughout your facility helps ensure you make a positive first impression on potential customers.

Q. How large should my sign be?
A. It should be proportionate to the required wordage and letter size that can easily be read and understood by people passing by your facility.

Q. What form of advertising offers the most exposure at minimal cost?
A. Outdoor signage is the only form of advertising specifically geared to your trade area, and is one you can actually own. This makes it the most cost-effective advertising available.

Q. Do letterstyles have much significance?
A. Letterstyle plays a significant part in a message readability, while at the same time, has a psychological impact on the viewer. For an example: thin lettering tends to imply simplicity and refinement, while thick letters suggest self-confidence and solidity.

Q. How importatnt is the use of color?
A. Studies have concluded that the most important factor in visibilty, readability and legibility is contrast between the background color and the color of lettering. Color also has a powerful psychological effect on the viewer.

Q. What types of lighted signs are actually maintenance-free?
A. Quite honestly, all lighted signs will eventually need a lamp or balast replaced. However, some signs feature rust/corrosion free qualities which prolong the appearance and lifespan of the sign. Additionally, high impact plastic panels provide virtually unbreakable sign faces, which, together offer years of trouble-free service.

Q. What wordage should my sign displaty to communicate my services?
A. Simplicity is the best– it should inidcate who you are and what you do. The sign industry uses seven-words-per-sign as a guidline. However, this is only a rough estimate– much depends on what words are chosen and how quickly the viewer comprehends.

NOW YOU KNOW!